How to Stage Your STR to Maximize Bookings
Staging your short-term rental (STR) is one of the most effective ways to attract guests and maximize bookings. A well-staged property creates an inviting atmosphere, showcases your amenities, and highlights your STR’s unique features. This article provides actionable tips to stage your STR, optimize its visual appeal, and ensure it stands out in a competitive market.
Why Staging Matters
1. Captures Attention in Listings
High-quality photos of a well-staged property attract more clicks and inquiries.
2. Increases Booking Rates
Guests are more likely to book a property that feels warm, clean, and inviting.
3. Justifies Premium Pricing
A beautifully staged STR conveys value, allowing you to charge higher nightly rates.
4. Enhances Guest Experience
Thoughtful design creates a memorable stay and leads to better reviews.
Key Elements of STR Staging
1. Declutter and Deep Clean
A clean and clutter-free space sets the foundation for great staging.
Steps to Take:
Remove personal items like family photos or excess decor.
Clear countertops, tables, and other surfaces to create a streamlined look.
Deep clean every corner, focusing on high-traffic areas like kitchens and bathrooms.
Pro Tip:
Use neutral scents like fresh linen or citrus to create a welcoming ambiance.
2. Highlight Key Areas
Focus on staging the areas that matter most to guests.
Priority Spaces:
Living Room: Arrange seating to promote conversation and relaxation.
Bedrooms: Use high-quality linens, plush pillows, and tasteful decor for a luxurious feel.
Kitchen: Showcase functionality with neatly arranged appliances and a bowl of fresh fruit.
Bathrooms: Add spa-like touches, such as fluffy towels, candles, and toiletries.
Pro Tip:
Cross-link to “How to Choose the Best STR Amenities to Attract More Guests” for ideas on enhancing these spaces.
3. Use Neutral and Timeless Decor
A neutral palette appeals to a broad range of guests.
Tips for Neutral Design:
Stick to calming colors like white, beige, gray, or light blue.
Add texture with throw blankets, area rugs, and decorative pillows.
Use artwork and decor that complement the overall theme without overwhelming the space.
Pro Tip:
Incorporate pops of color through seasonal accents like flowers or pillows.
4. Focus on Lighting
Good lighting enhances your STR’s appeal in photos and in person.
Lighting Tips:
Use natural light whenever possible—open blinds and curtains to let sunlight in.
Add table lamps and floor lamps for layered lighting.
Replace harsh or outdated bulbs with soft, warm-toned LEDs.
Pro Tip:
Highlight outdoor lighting features, such as string lights or lanterns, for evening ambiance.
5. Create Instagram-Worthy Features
Design elements that stand out on social media can boost your STR’s visibility.
Examples of Shareable Features:
A statement wall with bold wallpaper or artwork.
A cozy reading nook with stylish furniture and good lighting.
Unique outdoor spaces, such as a fire pit or hammock.
Pro Tip:
Include branded hashtags or social media handles in your welcome guide to encourage guest posts.
Decorating Tips for Different Seasons
1. Spring and Summer
Emphasize brightness and freshness.
Ideas:
Use light fabrics like linen for curtains and bedding.
Incorporate greenery or fresh flowers for a lively touch.
Highlight outdoor spaces with seating arrangements or picnic setups.
Pro Tip:
Mention seasonal activities in your listing, such as nearby hiking trails or beaches.
2. Fall and Winter
Focus on warmth and coziness.
Ideas:
Add throw blankets, plush rugs, and warm-toned decor.
Use candles or fairy lights for a soft, inviting glow.
Highlight features like fireplaces or heated outdoor spaces.
Pro Tip:
Cross-link to “How to Optimize STR Revenue During Off-Season Periods” for tips on making the most of slower seasons.
Preparing for Photography
1. Hire a Professional Photographer
High-quality photos are essential for showcasing your staged property.
Benefits:
Professional photographers understand angles, lighting, and composition.
They can make small spaces look larger and more inviting.
Pro Tip:
Include wide-angle shots and close-ups of key features in your photo gallery.
2. Stage for the Camera
Make sure your property looks its best for photos.
Photo-Ready Tips:
Remove cords, clutter, or personal items from view.
Fluff pillows, smooth bed linens, and straighten decor.
Use natural light to brighten each room.
Pro Tip:
Take photos during the day when natural light is at its peak.
3. Include Lifestyle Shots
Lifestyle photos help guests imagine themselves in your space.
Examples of Lifestyle Shots:
A breakfast setup on the dining table with coffee and pastries.
A cozy living room scene with a book and a blanket.
Outdoor spaces with candles, drinks, or a fire pit ready for use.
Pro Tip:
Highlight unique features, such as a pool, hot tub, or balcony with a view.
Marketing Your Staged STR
1. Update Your Listing
Highlight staging elements that make your property stand out.
What to Update:
Refresh your listing photos to showcase your staged spaces.
Mention Instagram-worthy features in your description.
Include key phrases like “luxurious,” “cozy,” or “modern design.”
Pro Tip:
Use dynamic pricing tools to adjust rates based on increased interest.
2. Use Social Media
Promote your staged STR on platforms like Instagram and Facebook.
What to Post:
Before-and-after photos of your staging efforts.
Seasonal decor updates that keep your property fresh and inviting.
Guest testimonials about the property’s aesthetic appeal.
Pro Tip:
Use hashtags like #AirbnbDecor or #VacationRentalGoals to reach a wider audience.
3. Collaborate with Local Influencers
Partnering with influencers can boost your STR’s visibility.
How to Collaborate:
Offer free stays or discounts in exchange for social media promotion.
Choose influencers with an audience that matches your target market.
Pro Tip:
Highlight these collaborations in your listing to add credibility.
Case Studies: Successful STR Staging
1. Beachfront Cottage in California
Strategy: Used nautical-themed decor, fresh flowers, and lifestyle shots of the beach view.
Result: Increased bookings by 30% after updating the listing photos.
2. Urban Loft in New York City
Strategy: Highlighted a statement wall, modern furniture, and vibrant artwork.
Result: Attracted more millennials and remote workers, boosting occupancy.
3. Mountain Cabin in Colorado
Strategy: Focused on cozy, rustic decor with a fireplace and outdoor fire pit.
Result: Secured premium rates during the winter season.
Common Mistakes to Avoid
Overdecorating
Too much decor can make spaces feel cluttered.
Solution: Stick to a minimalist approach with functional, tasteful items.
Ignoring Maintenance Issues
Staging can’t hide broken fixtures or outdated appliances.
Solution: Address repairs and updates before staging.
Using Poor-Quality Photos
Bad photos negate the benefits of staging.
Solution: Invest in professional photography to showcase your efforts.
Conclusion
Staging your short-term rental is a powerful way to attract guests, increase bookings, and justify premium pricing. By focusing on cleanliness, neutral decor, thoughtful lighting, and seasonal touches, you can create an inviting space that stands out in a competitive market. A well-staged STR not only improves the guest experience but also ensures your property’s success in the long term.
Curious to dive deeper? In our next article, we’ll explore How to Choose the Best STR Amenities to Attract More Guests, providing insights you won’t want to miss. Stay tuned!
