How to Choose the Best STR Amenities to Attract More Guests
The right amenities can make or break the success of a short-term rental (STR). Guests often choose properties based on the features and conveniences they offer, and providing sought-after amenities can set your property apart in a competitive market. This article explores how to select and prioritize the best amenities to attract more guests, enhance their experience, and boost your STR's profitability.
Why Amenities Matter
1. Enhances Guest Experience
Amenities add comfort and convenience, making stays more enjoyable.
2. Increases Booking Rates
Properties with desirable features stand out in search results and attract more bookings.
3. Justifies Higher Pricing
Premium amenities can allow you to charge higher nightly rates.
4. Encourages Positive Reviews
Thoughtful touches and high-quality amenities leave lasting impressions, leading to glowing feedback.
How to Choose the Right STR Amenities
1. Understand Your Target Audience
Amenities should align with your ideal guest’s preferences and needs.
Identify Your Audience:
Families: Seek kid-friendly features like cribs, high chairs, and play areas.
Couples: Appreciate romantic touches like hot tubs, fireplaces, and privacy.
Remote Workers: Require high-speed Wi-Fi, workspaces, and office supplies.
Outdoor Enthusiasts: Look for equipment storage, fire pits, and proximity to trails.
Pro Tip:
Use guest feedback and booking trends to identify which amenities are most valued.
2. Focus on Must-Have Basics
Ensure your property meets guest expectations with essential amenities.
Must-Have Amenities:
Comfort: High-quality mattresses, pillows, and linens.
Cleanliness: A well-stocked cleaning kit and fresh toiletries.
Connectivity: Reliable, high-speed Wi-Fi.
Kitchen Essentials: Pots, pans, utensils, and coffee makers.
Pro Tip:
Cross-link to “How to Manage STR Cleaning and Maintenance Efficiently” for detailed tips on maintaining amenities.
3. Invest in High-Impact Upgrades
Certain amenities significantly enhance your property’s appeal.
Examples of High-Impact Amenities:
Tech Features: Smart TVs, streaming services, and smart locks.
Recreational Additions: Hot tubs, pools, or game rooms.
Outdoor Enhancements: Fire pits, BBQ grills, or patio furniture.
Pro Tip:
Highlight these upgrades in your listing to justify higher nightly rates.
4. Stay Ahead of Trends
Keep an eye on emerging trends in the STR industry to stay competitive.
Popular Trends:
Sustainability: Solar panels, recycling bins, and eco-friendly toiletries.
Wellness: Yoga mats, aromatherapy diffusers, and fitness equipment.
Unique Features: Hammocks, themed decor, or local artwork.
Pro Tip:
Research top-performing listings in your area for inspiration.
Top Amenities by Property Type
1. Urban Apartments
Key Amenities:
Coffee stations with premium options like espresso machines.
Noise-canceling devices for a quieter stay.
Proximity to public transportation and local attractions.
Pro Tip:
Include a guidebook with recommendations for nearby dining and entertainment.
2. Beachfront Rentals
Key Amenities:
Beach towels, chairs, and umbrellas.
Outdoor showers for rinsing off sand.
Coolers and picnic supplies.
Pro Tip:
Market your property as “fully equipped for beach days” in your listing.
3. Mountain Cabins
Key Amenities:
Fireplaces and cozy blankets.
Hiking gear or maps of local trails.
Outdoor fire pits with s’mores kits.
Pro Tip:
Cross-link to “How to Market Your STR for Outdoor Enthusiasts” for additional ideas.
4. Family-Friendly Homes
Key Amenities:
Cribs, high chairs, and safety gates.
Toys, games, and books for children.
Fully fenced yards for outdoor play.
Pro Tip:
Mention your family-friendly amenities in the listing title to attract parents.
How to Market Your STR Amenities
1. Use Descriptive Listing Descriptions
Highlight your amenities in detail to attract attention.
Examples:
“Relax in our private hot tub with stunning mountain views.”
“Enjoy your morning coffee with a view, thanks to our fully equipped espresso bar.”
Pro Tip:
Mention unique or standout features in the first few sentences of your description.
2. Showcase Amenities in Photos
Visuals are crucial for demonstrating the quality of your amenities.
Photo Tips:
Show amenities in use, such as a fire pit set up for an evening gathering.
Use professional lighting to highlight high-quality finishes.
Include captions describing each feature.
Pro Tip:
Update your photos seasonally to reflect timely amenities, like holiday decor or outdoor seating.
3. Promote Amenities on Social Media
Social media is an effective platform for showcasing your property’s features.
What to Post:
Videos of your most popular amenities, such as a pool or game room.
Guest testimonials highlighting their favorite amenities.
Seasonal content, like winter stays with fireplaces and hot cocoa stations.
Pro Tip:
Use hashtags like #VacationRentalAmenities or #[YourCitySTR] to increase visibility.
Case Studies: STRs with Standout Amenities
1. Lake House in Michigan
Key Feature: Kayaks and paddleboards included with the rental.
Result: Attracted outdoor enthusiasts and secured 90% summer occupancy.
2. Urban Loft in Austin, TX
Key Feature: Smart home integration, including voice-activated lighting and climate control.
Result: Achieved higher nightly rates by marketing as a tech-friendly retreat.
3. Beachfront Condo in Florida
Key Feature: Private balcony with ocean views and a hammock.
Result: Consistently ranked as a top listing in the area.
Common Mistakes to Avoid
Overpromising Amenities
Advertising unavailable or broken features leads to negative reviews.
Solution: Regularly inspect and maintain all amenities to ensure they meet guest expectations.
Ignoring Maintenance
Neglecting upkeep can result in dissatisfied guests and costly repairs.
Solution: Schedule routine maintenance for high-use features like hot tubs or appliances.
Failing to Update Listings
Outdated descriptions or photos can mislead guests.
Solution: Update your listing regularly to reflect new or improved amenities.
Conclusion
The right amenities can elevate your short-term rental, attract more guests, and boost profitability. By tailoring your offerings to your target audience, investing in high-impact features, and effectively marketing them, you can create a memorable guest experience that drives bookings and positive reviews. Stay proactive, keep an eye on trends, and continuously refine your amenities to maintain a competitive edge in the STR market.
Curious to dive deeper? In our next article, we’ll explore How to Write an Irresistible STR Listing, providing insights you won’t want to miss. Stay tuned!
