How to Stay Competitive in a Crowded STR Market
Digital nomads represent one of the fastest-growing segments of travelers. These remote workers combine their professional pursuits with a love for exploration, often staying in destinations for weeks or months at a time. As an STR host, catering to digital nomads can provide a steady stream of bookings and loyal, repeat guests. This guide explores how to attract digital nomads to your STR, from creating the right environment to marketing effectively.
1. Understand the Needs of Digital Nomads
To attract digital nomads, you must first understand their priorities and preferences. These include:
Reliable High-Speed Internet: Fast and stable Wi-Fi is non-negotiable for remote work.
Work-Friendly Spaces: Comfortable desks, ergonomic chairs, and good lighting.
Extended Stay Discounts: Many digital nomads prefer accommodations that offer weekly or monthly rates.
Prime Location: Proximity to coworking spaces, cafes, gyms, and social hubs.
Community and Networking Opportunities: Opportunities to connect with like-minded professionals.
Pro Tip: Conduct a survey of past guests or look at reviews to identify what amenities digital nomads value most.
2. Optimize Your STR for Remote Work
Making your property appealing to digital nomads involves creating an environment that supports productivity and comfort.
Reliable Internet Connection
Test Your Speed: Use tools like Speedtest.net to ensure your Wi-Fi meets or exceeds 50 Mbps.
Upgrade Equipment: Invest in high-quality routers and range extenders.
Provide Ethernet Options: Include a backup Ethernet cable for guests who prefer wired connections.
Create a Dedicated Workspace
Ergonomic Furniture: Provide an adjustable office chair and a sturdy desk.
Ample Lighting: Use adjustable desk lamps and ensure the workspace has natural light.
Power Outlets: Install surge-protected outlets and include USB charging ports.
Pro Tip: Cross-link to “How to Design an STR That Appeals to Remote Workers” for additional workspace ideas.
Comfortable Living Spaces
Digital nomads often stay for extended periods, so comfort is key:
Fully Equipped Kitchen: Stock it with essentials like cookware, a coffee maker, and spices.
Laundry Facilities: Include a washer and dryer, or provide laundry service recommendations.
Streaming Services: Offer subscriptions to platforms like Netflix or Spotify.
3. Highlight Your STR’s Features in Listings
Your property description is your first chance to attract digital nomads. Focus on the features they care about most.
Key Details to Include:
Wi-Fi Speed: List the exact Mbps.
Workspace Photos: Showcase the desk, chair, and lighting.
Proximity to Amenities: Mention nearby coworking spaces, gyms, and cafes.
Long-Term Discounts: Highlight reduced rates for weekly or monthly stays.
Craft a Compelling Headline
Examples:
“Work & Play: Modern Loft with Fast Wi-Fi and Dedicated Workspace”
“Digital Nomad Haven: Cozy Apartment Near Coworking Hub”
Pro Tip: Cross-link to “How to Write STR Listings That Convert” for more listing tips.
4. Market to Digital Nomads
Reaching this audience requires targeted marketing efforts.
Leverage Remote Work Platforms
Airbnb’s Work Collection: List your property under Airbnb’s work-friendly section.
Nomad-Specific Websites: Advertise on platforms like Nomad List and Remote Year.
LinkedIn Groups: Engage with digital nomad communities.
Use Social Media Marketing
Instagram and TikTok: Share videos showcasing your workspace and amenities.
Facebook Groups: Join and promote your property in digital nomad and expat groups.
Hashtags: Use hashtags like #DigitalNomadLife and #WorkFromAnywhere.
Pro Tip: Partner with digital nomad influencers to promote your property.
5. Offer Value-Added Services
Differentiate your STR by providing extra services that cater to digital nomads.
Coworking Passes
Partner with local coworking spaces to offer discounted or free passes.
Include a guide to the best coworking spots in the area.
Workshops and Networking Events
Host events like skill-sharing workshops or networking mixers.
Collaborate with local businesses to create unique experiences for your guests.
Local Guides and Recommendations
Provide a digital or printed guide to local cafes, fitness studios, and grocery stores.
Highlight “digital nomad-friendly” spots with strong Wi-Fi.
6. Build Guest Loyalty
Digital nomads often revisit places they enjoy. Foster loyalty to encourage repeat stays.
Loyalty Programs
Offer discounts for returning guests.
Provide referral bonuses for guests who recommend your property to others.
Personalized Touches
Leave a welcome note tailored to their profession or travel style.
Offer snacks or gifts like a reusable water bottle or local coffee beans.
Pro Tip: Cross-link to “How to Build Guest Loyalty in Your STR Business” for more ideas.
7. Leverage Reviews to Attract More Digital Nomads
Positive reviews from digital nomads can serve as powerful social proof.
Encourage Feedback
Send a follow-up message asking guests to highlight features they loved, like the Wi-Fi or workspace.
Respond to reviews to show you value guest input.
Showcase Testimonials
Include excerpts from reviews in your listings and social media posts.
Use phrases like “Perfect for remote work” or “Ideal for long stays.”
8. Stay Ahead of Trends
The digital nomad lifestyle is constantly evolving. Keep your property competitive by staying informed about trends.
Emerging Preferences
Eco-Friendly Practices: Offer recycling, energy-efficient appliances, and reusable items.
Health and Wellness: Include yoga mats, standing desks, or discounts at nearby fitness centers.
Global Mobility: Attract international nomads with multilingual guides and currency converters.
Conclusion
Digital nomads are a lucrative market for STR hosts, offering long-term stays and consistent bookings. By optimizing your property for remote work, marketing strategically, and providing exceptional guest experiences, you can position your STR as the go-to option for digital nomads. Implement these strategies to attract this dynamic group and watch your bookings soar.
