How to Offer Seasonal Packages for STR Guests
Seasonal packages are a powerful way to attract more guests, increase bookings during peak and off-peak periods, and differentiate your short-term rental (STR) in a competitive market. By bundling amenities, activities, or discounts, you create unique offers tailored to your market's seasonal appeal. In this guide, we’ll explore how to design and market seasonal packages that captivate guests and boost your revenue year-round.
Why Seasonal Packages Work
1. Enhance Guest Value
Bundled packages offer more value for guests, making your property stand out against competitors.
2. Attract Niche Travelers
Packages targeting specific seasons (e.g., ski trips, beach holidays) resonate with travelers seeking tailored experiences.
3. Fill Occupancy Gaps
Seasonal promotions help attract guests during slow months or weekdays.
4. Build Brand Loyalty
Exceptional packages create memorable stays, encouraging repeat bookings.
Steps to Create Seasonal Packages
1. Identify Seasonal Opportunities
Start by analyzing your market's seasonal trends. Consider:
High Season: Focus on maximizing revenue with premium packages.
Off-Season: Use discounts and added perks to attract bookings during slow periods.
Examples:
Winter: Ski passes, hot cocoa kits, and fireplace access for mountain properties.
Summer: Beach gear, outdoor dining setups, and local tour discounts for coastal properties.
Action Tip: Use tools like AirDNA to identify peak and low-demand periods in your market.
2. Align Packages with Local Attractions
Highlight unique experiences tied to your location:
Mountain Destinations: Ski rentals, snowshoe tours, or après-ski dining options.
Urban Rentals: Tickets to seasonal events like concerts, festivals, or parades.
Rural Retreats: Hiking guides, stargazing kits, or local farm-to-table dining experiences.
Pro Tip: Partner with local businesses to offer discounts or collaborations for added value.
3. Include Exclusive Amenities
Guests love perks that enhance their stay. Consider including:
Complimentary breakfast baskets with local produce.
Seasonal decor like holiday wreaths or summer flowers.
Equipment like bicycles, kayaks, or sleds.
Example Package:
For a lakefront property:
Include a kayak rental, fishing gear, and a picnic basket stocked with snacks and drinks.
4. Offer Discounts or Incentives
Encourage bookings with promotions tailored to the season.
Types of Discounts:
Early bird discounts for advance bookings (e.g., “Book your winter getaway by November and save 15%!”).
Last-minute deals to fill gaps (e.g., “20% off stays next weekend!”).
Extended stay discounts (e.g., “Stay 7 nights, pay for 5!”).
Pro Tip: Advertise discounts prominently on your listing and social media.
5. Cater to Specific Guest Niches
Create packages that target different traveler types:
Families: Offer kid-friendly amenities, toys, and discounts on family attractions.
Couples: Provide romantic packages with wine, chocolates, and spa services.
Remote Workers: Include high-speed Wi-Fi, ergonomic workspaces, and coffee subscriptions.
6. Design Themed Packages
Add excitement to your offering with seasonal themes:
Winter Wonderland: Include hot cocoa kits, sleds, and cozy blankets for a festive feel.
Summer Adventure: Provide beach towels, sunscreen, and local excursion recommendations.
Autumn Retreat: Offer pumpkin spice lattes, fireplace access, and tickets to local harvest festivals.
Marketing Seasonal Packages
1. Optimize Your Listing
Update your property description and photos to reflect the seasonal package.
Example: “Escape to a cozy mountain cabin this winter with our exclusive ski package, including lift tickets and après-ski snacks.”
2. Leverage Social Media
Promote packages on platforms like Instagram, Facebook, and Pinterest.
Use seasonal hashtags (e.g., #WinterGetaway, #SummerEscape).
Share high-quality images showcasing package perks, like a fully stocked picnic basket or snow-covered scenery.
Pro Tip: Run targeted ads highlighting your packages to travelers searching for seasonal stays.
3. Collaborate with Local Businesses
Partner with nearby restaurants, tour operators, or spas to create unique offerings.
Example: “Stay 3 nights and enjoy a free wine tasting at [local winery].”
4. Offer Exclusive Direct Booking Discounts
Encourage direct bookings by offering special rates or perks unavailable on third-party platforms.
Example: “Book directly on our website and get a complimentary gift basket!”
Case Studies: Successful Seasonal Packages
1. Beachfront Property in Florida
Package: Summer Family Fun Package
Includes beach toys, sunscreen, and a voucher for a local seafood restaurant.
Result: Increased weekday occupancy during peak summer months by 30%.
2. Urban Loft in New York City
Package: Holiday Lights Tour
Guests received tickets to a holiday light show, a complimentary bottle of champagne, and festive decor in the apartment.
Result: Boosted December bookings by 25%.
3. Mountain Cabin in Colorado
Package: Ski and Stay Bundle
Included discounted ski lift passes, snowshoe rentals, and hot cocoa kits.
Result: Achieved 95% occupancy during the winter season.
Common Mistakes to Avoid
Overcomplicating Packages
Keep offerings simple and easy for guests to understand.
Ignoring Local Trends
Ensure your packages align with current events or attractions in your area.
Failing to Promote
Packages are ineffective if not marketed properly. Leverage multiple channels to reach your audience.
Conclusion
Seasonal packages are a creative and effective way to attract guests, enhance their experience, and boost your short-term rental revenue. By tailoring your offerings to the season, collaborating with local businesses, and leveraging marketing strategies, you can ensure your property stands out in a competitive market. Whether it’s a winter ski bundle or a summer adventure package, the right seasonal deal can transform your STR into a sought-after destination.
