How to Create Instagram-Worthy Features for Your STR
In today’s digital age, guests are drawn to short-term rentals (STRs) that provide more than just a place to stay—they want an experience worth sharing on social media. Instagram-worthy features can set your property apart, attract bookings, and even generate free marketing through guest posts. This article explores how to design and showcase features that will make your STR stand out online.
Why Instagram-Worthy Features Matter
1. Attracts More Guests
Social media presence enhances visibility, especially among millennials and Gen Z travelers.
2. Encourages Free Marketing
Guests who share your property on Instagram promote it to their followers, increasing your reach.
3. Builds Brand Identity
Unique, photogenic designs position your STR as a standout destination.
4. Drives Higher Rates
Instagram-worthy STRs can command premium pricing due to their visual appeal.
How to Create Instagram-Worthy Features
1. Focus on Eye-Catching Design
Visual appeal is key to making your property shareable.
Tips for Stunning Design:
Choose a cohesive color palette that aligns with your theme.
Incorporate bold patterns, textures, or statement pieces.
Use accent walls, wallpaper, or unique paint colors to create focal points.
Examples:
A tropical theme with bright greens, rattan furniture, and palm prints.
A minimalist design with neutral tones, clean lines, and natural light.
Pro Tip:
Highlight these features in your listing photos and social media posts.
2. Add Unique Decor and Art
Incorporate decor that sparks curiosity and encourages photos.
Ideas for Unique Decor:
Oversized mirrors or wall art.
Neon signs with fun phrases like “Stay Awhile” or “Adventure Awaits.”
Locally sourced artwork or crafts that reflect the destination.
Pro Tip:
Include hashtags or your STR’s Instagram handle near decor to encourage tagging.
3. Design Outdoor Spaces for Relaxation and Photos
Outdoor spaces are highly shareable and a big draw for travelers.
Outdoor Features to Consider:
A fire pit with cozy seating.
String lights or lanterns for nighttime ambiance.
Hammocks, swings, or unique chairs for lounging.
Pro Tip:
Incorporate greenery like potted plants or vertical gardens for a lush aesthetic.
4. Offer Unique Amenities
Standout amenities elevate your STR above the competition.
Examples of Instagram-Worthy Amenities:
A private hot tub or plunge pool.
An outdoor shower or clawfoot bathtub with a view.
A coffee bar with a variety of brewing options.
Pro Tip:
Showcase these amenities in action with lifestyle photos or videos.
5. Incorporate Lighting That Enhances Photos
Lighting is crucial for both guest enjoyment and photography.
Lighting Ideas:
Warm, dimmable lights for a cozy atmosphere.
LED strip lights under furniture for a modern touch.
Natural light through large windows or skylights.
Pro Tip:
Provide ring lights or phone tripods for guests who want to take better photos.
6. Add Seasonal and Themed Decor
Refreshing your decor with seasonal or thematic elements keeps your property exciting.
Ideas:
Winter: Festive lights, wreaths, and cozy blankets.
Summer: Bright colors, beach-themed accents, or outdoor games.
Special Occasions: Romantic touches for Valentine’s Day or spooky decor for Halloween.
Pro Tip:
Cross-link to “How to Prepare Your STR for Seasonal Transitions” for more ideas.
Showcasing Your STR on Instagram
1. Set Up a Dedicated Instagram Account
Create a profile specifically for your STR to build its online presence.
What to Post:
High-quality photos of your property’s best features.
Behind-the-scenes content, like setting up seasonal decor.
Guest-generated content, with their permission.
Pro Tip:
Use a consistent aesthetic for your feed to attract followers.
2. Use Relevant Hashtags
Hashtags increase visibility and help travelers discover your STR.
Popular Hashtags for STRs:
#VacationGoals
#AirbnbHost
#TravelInspo
#[YourLocation]Rental
Pro Tip:
Include location-based hashtags to reach nearby travelers.
3. Encourage Guest Posts and Tags
Guests sharing their stay amplifies your STR’s reach.
How to Encourage Sharing:
Offer incentives like discounts for future stays in exchange for tagging your property.
Create a unique hashtag for your STR, such as #[YourPropertyNameExperience].
Pro Tip:
Include Instagram-worthy photo spots, such as a mural or branded signage, to encourage tagging.
4. Run Instagram Ads
Promote your STR to a targeted audience using Instagram ads.
What to Highlight:
Unique features or amenities.
Seasonal promotions or discounts.
Nearby attractions or events.
Pro Tip:
Use carousel ads to showcase multiple photos of your property.
Examples of Instagram-Worthy STR Features
1. Modern Loft in New York City
Features: Bold art, a rooftop terrace with skyline views, and neon signage.
Result: Guests frequently shared photos, boosting the property’s bookings by 30%.
2. Coastal Cottage in Florida
Features: A pastel-themed design, outdoor hammocks, and a custom welcome sign.
Result: Attracted influencers who generated free marketing by posting photos.
3. Mountain Cabin in Colorado
Features: A hot tub overlooking a snowy forest and cozy indoor fireplaces.
Result: Consistently received high engagement on social media during winter months.
Common Mistakes to Avoid
Overcrowding with Decor
Excessive decor can make spaces look cluttered in photos.
Solution: Stick to minimal yet impactful pieces.
Neglecting Quality Photos
Poorly lit or low-resolution images don’t attract attention.
Solution: Hire a professional photographer to capture your property.
Ignoring Social Media Trends
Outdated marketing fails to resonate with modern travelers.
Solution: Stay updated on popular hashtags, filters, and posting styles.
Conclusion
Creating Instagram-worthy features for your short-term rental not only enhances guest experiences but also turns your property into a shareable destination. By focusing on unique design, standout amenities, and strategic social media marketing, you can attract more bookings and establish your STR as a must-visit location. With thoughtful planning and regular updates, your STR can shine on Instagram and beyond.
Curious to dive deeper? In our next article, we’ll explore How to Create a Memorable Guest Welcome Experience, providing insights you won’t want to miss. Stay tuned!
