How to Create a Pet-Friendly STR That Guests Love
Pet-friendly short-term rentals (STRs) are in high demand as more travelers want to bring their furry companions along. Offering a pet-friendly property can attract a niche audience, increase bookings, and set your rental apart in a competitive market. This article explores how to create a welcoming environment for pets and their owners while maintaining your property’s cleanliness and profitability.
Why Offer a Pet-Friendly STR?
1. Expands Your Market
Pet owners often struggle to find accommodations, making pet-friendly listings more attractive.
2. Increases Bookings
Travelers with pets are often willing to pay a premium for properties that accommodate their needs.
3. Builds Guest Loyalty
Offering a pet-friendly space creates memorable experiences and encourages repeat bookings.
4. Sets Your Property Apart
With limited pet-friendly options, your STR can stand out in a crowded market.
How to Make Your STR Pet-Friendly
1. Define Your Pet Policy
A clear pet policy ensures that both you and your guests understand the expectations.
What to Include in Your Policy:
Types of pets allowed (e.g., dogs, cats, or other animals).
Breed or size restrictions, if any.
Maximum number of pets per booking.
Rules for pet behavior, such as keeping pets off furniture.
Pro Tip:
Cross-link to “How to Build Strong Guest Relationships for STR Success” to learn more about setting clear expectations.
2. Pet-Proof Your Property
Pet-proofing minimizes potential damage and ensures a safe environment for animals.
Steps to Pet-Proof:
Use durable, stain-resistant flooring like laminate, tile, or hardwood.
Secure trash cans with lids to prevent pets from rummaging.
Remove toxic plants or substances that could harm animals.
Install pet gates to restrict access to certain areas.
Pro Tip:
Include washable slipcovers for furniture to protect against fur and stains.
3. Offer Pet-Friendly Amenities
Providing pet-specific amenities enhances the guest experience and encourages positive reviews.
Popular Pet Amenities:
Pet beds, blankets, and feeding bowls.
Waste bags and a designated outdoor pet area.
Toys, treats, or welcome baskets for pets.
Fenced yards or enclosed patios for outdoor play.
Pro Tip:
Highlight these amenities in your listing description and photos.
4. Highlight Nearby Pet-Friendly Attractions
Guide pet owners to local spots that accommodate their furry friends.
What to Include:
Pet-friendly parks, hiking trails, and beaches.
Restaurants or cafes with outdoor seating that allow pets.
Veterinary clinics and pet supply stores nearby.
Pro Tip:
Include this information in your welcome guide to provide added value for guests.
Setting Fair Fees and Policies
1. Charge a Pet Fee
Pet fees help cover additional cleaning or potential wear and tear.
Types of Pet Fees:
Flat Fee: A one-time charge per stay, such as $50 per pet.
Per Night Fee: A nightly charge for each pet, such as $10 per night.
Refundable Deposit: A security deposit returned if no damage occurs.
Pro Tip:
Clearly state your pet fee in the listing to avoid misunderstandings.
2. Require Responsible Pet Ownership
Encourage guests to adhere to rules that protect your property.
Examples of Rules:
Pets must be crated when left alone in the property.
Owners must clean up after their pets in outdoor areas.
Pets should be leashed in shared spaces or around neighbors.
Pro Tip:
Use signage in the property to remind guests of these rules.
Maintaining Cleanliness in a Pet-Friendly STR
1. Invest in Pet-Friendly Cleaning Supplies
Regular cleaning keeps your property fresh and ready for future guests.
Recommended Supplies:
High-quality vacuum cleaners designed for pet hair.
Enzyme-based cleaners for odor and stain removal.
Lint rollers for quick fur cleanup.
Pro Tip:
Schedule extra time for cleaning between bookings that include pets.
2. Conduct Regular Deep Cleaning
Deep cleaning ensures your property remains appealing to all guests.
Deep Cleaning Tips:
Steam clean carpets and furniture regularly.
Wash all pet-friendly amenities, like beds and blankets, after each stay.
Deodorize the property to remove lingering pet smells.
Pro Tip:
Include cleaning costs in your pet fee to offset expenses.
3. Prevent Flea and Tick Issues
Take precautions to protect your property and future guests.
Preventative Measures:
Provide flea and tick prevention guidelines to pet owners.
Inspect the property for pests between stays.
Treat outdoor areas with pet-safe pest control products.
Pro Tip:
Partner with a pest control company for regular inspections and treatments.
Marketing Your Pet-Friendly STR
1. Update Your Listing Description
Highlight your pet-friendly features to attract animal lovers.
Examples:
“Bring your furry friends! Our pet-friendly rental includes a fenced yard and cozy pet beds.”
“Perfect for pets: Close to local parks and equipped with pet amenities.”
Pro Tip:
Include photos of your pet-friendly features, such as a dog-friendly yard or water bowls.
2. Promote on Social Media
Use social media to showcase your pet-friendly property.
What to Post:
Photos of pets enjoying your rental’s amenities.
Videos of nearby pet-friendly attractions.
Testimonials from guests who brought their pets.
Pro Tip:
Use hashtags like #PetFriendlyAirbnb or #[CityNamePetStay] to reach your audience.
3. Collaborate with Pet-Centric Businesses
Partner with local pet-friendly businesses to enhance your offering.
Partnership Ideas:
Offer discounts at nearby pet supply stores or grooming salons.
Collaborate with dog walkers or pet sitters to provide guest services.
Pro Tip:
Include information about these partnerships in your welcome guide.
Case Studies: Successful Pet-Friendly STRs
1. Mountain Cabin in Colorado
Strategy: Installed a fenced yard and provided hiking maps with dog-friendly trails.
Result: Attracted a steady stream of pet-owning guests, increasing off-season bookings.
2. Urban Loft in New York City
Strategy: Offered luxury pet amenities, including custom beds and gourmet treats.
Result: Secured premium bookings from travelers seeking high-end, pet-friendly accommodations.
3. Beach House in Florida
Strategy: Partnered with a local pet daycare and highlighted nearby dog-friendly beaches.
Result: Boosted occupancy rates by 20% during peak travel seasons.
Common Mistakes to Avoid
Not Being Clear About Pet Policies
Ambiguity leads to misunderstandings and potential issues.
Solution: Clearly state all pet rules and fees in your listing.
Underestimating Cleaning Needs
Insufficient cleaning can alienate non-pet-owning guests.
Solution: Invest in professional cleaning services and high-quality supplies.
Overlooking Potential Hazards
Unsecured trash cans or toxic plants can harm pets.
Solution: Pet-proof your property to ensure safety.
Conclusion
Creating a pet-friendly short-term rental can significantly expand your guest base and enhance your property’s appeal. By establishing clear policies, offering thoughtful amenities, and maintaining high cleanliness standards, you can cater to pet owners while protecting your investment. A well-executed pet-friendly approach not only boosts bookings but also earns loyal guests and glowing reviews.
